By Lola Hansen - Selling products on the backend is one of the most powerful ways to grow your online business and expand it. Actually, this goes way back to far before the internet existed - the profit making ability of backend selling or marketing. The truth about the "backend" is it is the seat of profitability power in all marketing. The basic process is to show new offers to customers when they are ready to order the first product.
Backend marketing is all about leveraging your existing assets in the best possible way. We recommend you do something really special and unique with all of your new customers - there needs to be a 'wow' factor. There is nothing like making a terrific first impression, and you can also start building good credibility, too. If you put a little delay with the bonus delivery, then you can begin on your backend marketing with something leading to the second product. This is not at all hard to do, but the most important thing is build relationships first.
Follow up marketing is critical, and when you do that you will be in a good position to talk about other products. The important part here is that your customers will be open to buying more from you right after they buy the first time. For the best results, you should always show them another ad before they actually pay. You can make the copy compelling for the new product you are offering to them. But you will not convert everybody, and that is where your email marketing will pick up.
If you do not have any other product to promote on the backend, do not despair. Well, one quick and easy solution entails making offers for drop ship products. Drop shipping is a lot like affiliate marketing in which all you have to do is the selling part, and everything else is done for you. You do need to make sure you only offer products that are related to your market. For instance, if you're selling an eBook about "dog training", you can find products that are related to it and drop ship them to your customers through backend selling. Concentrate on marketing and making the sale, and all the rest will be taken care of for you.
There is nothing so strong as having concrete goals, and that is something you can use to keep guiding you. Backend selling is a proven powerful marketing method that has been used so many times with great effect, and it will work for you, too.
About the Author:
What you can do with commission vantage in your own online business is diversify your marketing which will enable you to extend your reach to your target market.
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