Surefire Ways You Can Market A Scary Or Misunderstood Product Or Service

By Harold Spencer - What would happen if your business, product or service is something hardly anyone is aware of or understands? What's worse if it is something they are afraid of or want to avoid.

You can say that the answer to that is three-fold.

First of all, you need to focus on the solution you are providing.

What exactly are the primary problems that your prospects have that you can solve? Determine if they have pain that you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are selling pain relief or healing and you are not selling your "scary" or "misunderstood" product or service.

What you need to do is look at what you are selling from your prospects' perspective and talk about it terms of a solution for them.

Second, understand your competitive advantage

Understanding how what you sell stacks up against the other options your prospects have is another you need to do. Is it superior? Do you think the effects last longer? Is it safer? Do you think it's cheaper? It's likely that the questions could go on forever.

You must be able to clearly communicate to your prospects how you can help them in a way no one or nothing else can in the end. This makes your "scary" or "misunderstood" product or service the only logical alternative for them and will help to overcome any obstacles or fear they may have. It simply becomes THE best solution for the problem the have.

Another thing you need to do is undertake an educational marketing effort.

An excellent opportunity to educate your prospects about your product or service and to dispel any fears or misconceptions they may have is possible through your web site, a newsletter or ezine, special reports, tele-seminars and presentations, or other free information products and services.

There's also the chance that you would want to enlist testimonials from satisfied clients. People very often believe what others say about your business more than what you say. If you don't yet have clients to gather testimonials from, treat some friends or colleagues to your product or service and ask them to provide you with testimonials in exchange. It's a great way to get your business off to a great start!

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