Monday, May 28, 2012

Email Subject Lines -the Key to Getting Your Emails Opened

By Jane Levy - When you have an internet based business, email marketing can play a major role in your long term results. However, to get email marketing to work for you, you first need to understand the importance of writing effective subject lines and see what role they play in the overall response that you get from the emails that you send out to your list. While you've probably heard how critical it is to have an email list, you also have to be able to connect effectively with your list, and your subject line plays a big role here.

The first challenge is making it to the inbox, and that means you need to be aware of a few things regarding spam filters such as the words to avoid. Of course you will be signing-up, if you already have not, with a service for managing your autoresponder emails, and do not overlook giving your emails a spam filter check, first. You can also very easily and quickly check your emails by sending a dummy email (test) to your various email accounts.

One way to get better results from your email subject lines is to use the method of segmentation -which means dividing your list into segments based on their particular interests. This is a way to fine-tune your email subject lines, and this can significantly improve your results. This is just one of the many ways you can maximize the response rate of your subject line and get the most out of each email that you send out.

Never forsake the value of performing tests in all phases of your marketing. If you are not familiar with split testing, then that is another important item you must learn about. This will allow you to distribute your learning across your future email campaigns so that you're able to repeat your success. In fact, you can learn from the good and the unskilled writers, and in time your ability to spot something very good will improve.

You can become more profitable with list marketing by gaining valuable knowledge that has been proven to work. Once you get good at creating subject lines, you'll see for yourself how easy it is to come up with unique subject lines that make a huge difference to your campaign. You can do things like subscribe to email lists to get ideas, and be sure to begin compiling your own list of subject lines and keep writing them.

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