It can't be discounted that Flash makes web sites very attractive and interactive at the same time. Flash, being a multimedia platform for dynamic images, video and interactive pages, makes any website look entertaining especially for a first time visitor. It certainly makes online visitors more hooked on to the website itself.
But, the very property itself of Flash is what makes it disadvantageous at some point. Flash sites take time to download because of the heaviness of the files themselves. While it's true that they add charm and bring interest to the viewer, others just could not wait and therefore find ways to block the said content.
Take to mind the end users as well. High speed DSL or digital subscriber line users may not encounter this concern, but, it is important to note that not all people have access to this sort of internet connection. Note that there are those that only gain access to the web via dial up connection or limited bandwidth connection. With large files that take too long to load, Flash sites have become a burden for some online visitors.
What is in it for the business? Flash web sites instantly pretty up products due to the presence of graphics, movies, sound effects, bitmap imagery and animations. Visually, they are very stimulating to the eyes. But all these mean nothing when the SEO or search engine optimization functionality of the web site is at stake.
Sometimes, website users find intro web pages or splash screen quite annoying. People who do not have the patience to wait for slow-loading sites may just end up browsing the competitor's site without the unnecessary elements. This can directly affect the web site's rankings in search engines, and ultimately, the company's profits.
Moreover, crucial data such as a product or service name or any pertinent information included in a Flash element wouldn't be recognized in the online search. This will bring about low traffic into the website and an almost nil search engine ranking. Given the advent of various mobile gadgets, consumers always demonstrate their need to take communication to higher levels. It's about time to take advantage of this opportunity and to give a boost to your website.
About the Author:
www.magicwebs.com.sg and Magic Webs. This article, Be On Top With A Great Website Design has free reprint rights.
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