By Anthony Walker - Taking into consideration that Google modifies algorithm some 500 times over a year, search optimisers, web designers and website owners are like being in a action-filled car chase with Google, tail-gating where Google takes the game.
Ironically, there is only one motive Google puts a great deal of energy into engineering and releasing these numerous algorithms: to enhance user experience.
If one does web design and SEO considering the user experience in mind, then Google will definitely rank this website at the top.
Google Panda 3.3: Google Rewards Sites For Search Quality
With Google Panda 3.3, millions of websites which formerly ranked at the top dropped 100 places off the search. Google gave rewards what it supposed as high quality websites, and punished low quality sites. Specifically, Google looked at the SEO tactic of mass writing content and distributing these content to numerous web sites. Google called this webspam. Sadly, even good quality web sites got stricken by this new issue.
Thinking about it more circumspectly, there ought to be nothing sinful with mass article writing and dissemination as a method to get backlinks effortlessly. To begin with, if the article is top quality, then creating several hundred editions of it to get shared to many hundreds of web sites isn't essentially evil. If the article is poor quality however, and was rendered into numerous low quality variations, then certainly disseminating this type of article is webspam.
Google's Page Layout Algorithm: Developing Sites To Pass Google's Standards
Google likewise launched its Page Layout algo for how webpages should appear when users click them on the search. Google warned that it will not rank websites with little or no above-the-fold text and those that submerge content under ads or images.
These new Google algorithms on web page layout and search quality must prompt website owners to modify their approach to web design and SEO to think about the consumer experience first and to allow the ranking and conversion to effortlessly be a result. Seeing that there are enormous number of competing sites in the world today, Google recognizes that optimization can't be set aside. Helping the web site ranki means utilising sensible SEO practices and being a site that individuals effortlessly love.
Google leaves us with a continuing contest of chase whilst it attempts to define methods to give its users the very best experience. This is because Google may never be able to definitively depict what is best. Thus, the unceasing chase.
Author's note: An update to this post is Google's launch of Panda 3.5 which it now refers as freshness algorithm, whilst the webspam algorithm has been officially named the Penguin.
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